Type to search

World Alzheimer’s Month 2016 campaign


alzheimersSeptember is World Alzheimer’s Month, an international campaign to raise dementia awareness and challenge stigma and this year will mark the fifth global World Alzheimer’s Month campaign, an international campaign to raise dementia awareness and challenge stigma. Each year, Alzheimer associations from around the world unite to organise advocacy and information provision events, as well as Memory Walks and fundraising days.

The primary objective of World Alzheimer’s Month is to reach out to as many countries as possible, showing the global impact of dementia and promoting dementia awareness and what we can do to help support those living with the disease.

The impact of this campaign is growing, but the stigmatisation and misinformation that surrounds dementia remains a global issue. Every 3 seconds, someone in the world develops dementia. September is a time for action, a global movement united by its call for change, but it is also a time to reflect on the impact of dementia, a disease that will affect more and more people as the years pass.

World Alzheimer’s Month is coordinated by Alzheimer’s Disease International (ADI), the umbrella organisation of Alzheimer associations around the world.

Remember Me
The theme for this year’s World Alzheimer’s Month campaign is ‘Remember Me’. We’re encouraging people all around the world to understand the importance of memory as a hallmark of dementia, not to forget about loved ones who are living with dementia, or who may have passed away.

Make your message stick
This year we are planning to run a social media campaign using Facebook and Twitter to encourage members, individuals and companies to send us a photo of their World Alzheimer’s Month memories, treasured memories of their loved ones, or other favourite memory they wish to share as part of the global focus on dementia.

Ask every member of your team to create a sticky note or message to support World Alzheimer’s Month. Alzheimer associations around the world will use this concept to focus their campaigns on advocacy and public awareness with a packed month of activities including information provision, Memory Walks, fundraising events and media appearances

How you can help us
ADI has a large network of 85 members, health-care professionals, people living with dementia, care partners, policy makers and other stakeholders worldwide that are supporting the global awareness month. We believe that you can help us raise awareness about dementia through employees, customers, stakeholders and local communities, given their international scope, networks and communication platforms. Big or small, it all makes a difference to improving awareness of dementia around the world.


  • Use our World Alzheimer’s Month logo identifying you as a supporter of the awareness campaign in your communications during September.
  • Get in touch with us at info@alz.co.uk to plan joint communications such as a joint press release, blog or article
  • Involve your team to create sticky notes of your favourite memories, or those of a loved one, to share online with the hashtags #WAM2016 #RememberMe in September
  • Reach out to the Alzheimer Association in countries where you work and plan a joint activity with your local offices
  • Share communications about World Alzheimer’s Month and the 2016 campaign internally through a memo, article in the employees newsletter or other updates.
  • Acknowledge World Alzheimer’s Month on big screen displays or use the World Alzheimer’s Month slide in your presentations
  • a variety of World Alzheimer’s Month-related activities involving your Employees
  • Support the campaign on social media with our official hashtag #WAM2016, suggested Tweets and social media banners
  • Utilize a World Alzheimer’s Month boilerplate in your external communications.
  • Reproduce and distribute World Alzheimer’s Month materials to your employees, including posters, bulletins and social media resources.