by Angela U. Burns
INÑERE. In German, the word means interior.
So yes, here we will focus on this budding interior design firm in the British Virgin Islands, whose CEO is Pamisha Wright.
INÑERE’s vision is to create homes and spaces with an ambience of INÑERE joy and its mission is to provide elegantly superior products and personalized consulting services that transform dreams into an inspired reality.
Although the company is less a year old, the sheer uniqueness and beauty of Pamisha’s work can be seen as one enters several businesses and homes. She tells VIL&S, “INÑERE officially opened for business on November 17, 2018, with a grand ceremony and showroom on Scrub Island. Guests had the opportunity to see firsthand what we offer.”
The setting oozed of a home luxury feeling; a bathroom set up with accessories on display, a cabana, a display of exquisite jewelry by Diamonds International and a cocktail reception where guests mingled and heard a presentation from Dominique Calhoun, lead designer at Remix Designs out of Philadelphia, USA, who spoke on behalf of brand INÑERE and in general about interior designing. INÑERE also boasts a small online home décor store that sells accent and statement pieces, from throw pillows to vases, runners, napkins, and decorative plates/bowls.
Hearing her passion and seeing how this new enterprise is unfolding, it is interesting to learn that Pamisha really wanted to be a flight attendant, but there was this innate capacity for organization that rose prominently to the fore very early in her life and completely took over her dreams.
“I realized from a very young age, around 15 years old, that I had a knack for interior design,” she revealed. “It was during that time when my mom migrated to make a better life for my family, I would find myself always redecorating our home.” Her natural inclination to interior decorating was honed even more after Hurricane Irma when she transformed her own place of abode. It was in May of 2018 that she decided to follow her dreams and passion to become an interior designer and she launched the business a few months later
Pamisha is proud to have outfitted the Cyril B. Romney Tortola Pier Park’s Executive Office as her very first project. Pamisha said the reviews have been extremely favourable and she is happy about that because she was privileged to be the one to actually pick the colours and outfit the office of the CEO. She further stated that more examples of INÑERE’s work can be seen at Caribbean Cellars, The Wellness Centre, and several private homes. Also, most recently, INNERE was given the opportunity to stage home décor pieces at one of the most luxurious and breathtaking villa in the British Virgin Islands, Celestial House in Long Bay, West End.
“So whether it’s a staging, changing out accent pieces or even if you are uncertain of what to do with your rooms, we can make recommendations and help you envision what’s best for your space,” Pamisha said. “We can assist from full renovation of your entire interior, from basic to extreme. It doesn’t matter the size of the space.”
The CEO says what sets INNERE apart from other design companies is the keen attention to details, customer service excellence, and exquisite pieces all at an affordable price, giving customers value for money. Aside from her knack for interior design, Pamisha is also known as a fashionista who is always very fashionably dressed in an array of fashion-forward pieces, which are a true reflection of her innate creative abilities. Pamisha’s academic pursuits include Business Management, Human Resources Management and Psychology, which will all play a vital role in the enhancement of INNERE.
The CEO’s vision for INÑERE is to have a showroom where branded home décor pieces can be displayed and is currently working on that. In fact, she wants to see the business burgeon into a full-fledged interior design company. In the meantime, the CEO continues to offer extraordinary service, hone her skills and learn from experts in the interior design industry through participation in international events.